Hey, its Tony.
Daniel Bustamante posted on LinkedIn asking people to comment for his lead magnet.
Only 3 weeks and 4,530 comments later, he'd turned rented attention into thousands of owned email addresses and that was with just one of his posts.
The genius wasn't just the offer. It was the comment requirement that pushed his content to every commenter's entire network.
Let's break down what he did (and how you can steal it).
In today’s issue…
Lead Magnet Magic: How one savvy Newsletter Operator is growing their owned audience
How to do it yourself: Implementation for Lead Magnet Offers.
Content that made an Impact: The LinkedIn Lead Magnet Post we reviewed. If you are into audience building its probably one to get.
BTW…if you haven’t joined the FREE One of One Community - Sign up here…
THE POWER OF LEAD MAGNETS
The 4,530-Comment Growth Hack: The Power of LinkedIn Virality
We've all seen viral LinkedIn posts before.
This one is pretty incredible though. Daniel Bustamante's post (see below) is three weeks old and collected 4,530 comments….so far.
Not likes, but comments.
I had to stop scrolling. Each comment represented someone raising their hand to say "Yes, I need this."
What sparked such engagement? A brilliantly simple offer: "LinkedIn makes it very hard to get email addresses. Comment below and I'll send you my lead magnet that solves this exact problem."
The Perfect Pain Point
If you've ever tried building an email list from LinkedIn, you know the struggle. Most posts dance around with vague promises of "industry insights" or "exclusive tips." Not this one - it cuts straight to the chase: Here's your problem…You want more subscribers. I have the fix, just drop a comment and I’ll make your life easier.
COMMENT “keyword” and get the “free thing“.
Engineered virality.
Every person who raises their hand adds to the virality. It's built in distribution and social proof all rolled into one. Each commenters network sees that activity. Now multiply that by 4,530 comments (+672 likes and counting). Each comment acted like a digital messenger, broadcasting Daniel's offer across thousands of professional networks.
The irony is its a lead magnet about lead magnets and a lead magnet post about lead magnet posts.
Behind the Scenes
The lead magnet delivered what it promised: templates and tactics for LinkedIn email capture. But the real brilliance was in the delivery method. By asking for comments instead of clicks, Daniel:
Worked with LinkedIn's algorithm (more engagement = more visibility)
Built instant credibility (seeing hundreds of comments makes you think "What am I missing?")
Created a snowball effect (visibility → comments → more visibility → more comments)
When LinkedIn's algorithm spots high comment activity, it reads that as "valuable content" and pushes the post to more feeds.
The Template You Can Use
Want to replicate this success? Here's the formula:
Identify a specific problem your audience has right now
Offer a clear solution they can't find elsewhere
Make engagement (comments, shares) your currency
In one strategic move, Daniel converted temporary LinkedIn attention into 4,530+ permanent connections. That's not just social media success - that's business growth on autopilot.
What’s more, this recipe can be used by anyone and across several platforms. I’ve seen it take off on LinkedIn, Instagram, X & Youtube. Every creator could use and benefit from this strategy.
I'm going to run an experiment and see what I can do using lead magnets for the One of One newsletter. Watch this space.
By the way, if anyone is using this successfully we'd love to hear about it in the One of One community. If you haven't already, sign up FREE Here.
IMPLEMENTATION
Your First Lead Magnet Ideas:
Pick one. Build it this week. Post it next week.
The Swipe File: Templates, scripts, or examples people can steal
The Calculator: Spreadsheet or tool that saves them time
The Breakdown: Your analysis of something successful in your niche
The Checklist: Step-by-step process for a specific outcome
The Case Study: How you/someone got a specific result with proof
It's really only limited by your imagination.
CONTENT I LOVED THIS WEEK
Daniel Bustamante is the topic of this week’s article above and here is the Lead Magnet Post. Study the Masters and win….
"LinkedIn makes it VERY hard to get email subs. But after dozens of experiments, I've found a glitch in the system."
- Daniel Bustamante
Until next time…
Stay One of One,
Tony M